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Adwoa Aboah is Marc Jacobs’ new beauty muse

Adwoa Aboah is Marc Jacobs’ new beauty muse

Marc Jacobs Beauty announces model and activist Adwoa Aboah as the newest face of the brand for 2018, with dedicated campaigns appearing in-store and all media platforms beginning late 2017. 

The first official campaign image featuring Adwoa Aboah was shot by David Sims, creative direction by Katie Grand, with makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.

In this image, Adwoa wears the newest product from Marc Jacobs Beauty debuting in the spring 2018 collection, Le Marc liquid lip crayon in the shade how rouge, now available online and in-stores. In this product, liquid lipstick takes on a new form: the first-ever liquid lipstick in a crayon delivers powerful one-swipe colour that lasts, while the crayon creates control and precision to fill and shape lips effortlessly. the innovative “ghost pearl” subtly shimmers to add dimensions to lips for a never-before-seen finish with 16-hour wear.

Marc Jacobs Beauty Le Marc liquid lip crayon launching Spring 2018 – watch out for it on counters in duty-free stores worldwide

“Marc gave me my first fashion show in New York City. It was a dream come true and from that point on, he has been one of my biggest supporters. I am so excited to be the new face of Marc Jacobs Beauty, and to have been able to work alongside Marc once again is truly inspirational. His attention to detail is like no other and you see his vision instantly come to life.” – Adwoa Aboah.

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