Chivas Regal, the world’s first luxury whisky, is celebrating the release of Chivas Regal Ultis with an exclusive offering to Qantas customers until March.
Having recently launched in Asia Pacific in both Travel Retail and the domestic space, Chivas Regal Ultis will feature on the summer menu in the Sydney and Melbourne International First Lounges and in a bespoke cocktail named ‘Fine St Blend’. Whisky aficionados will also be able to experience Chivas Regal Ultis when travelling in the Qantas First class cabin during this period, as well as have the opportunity to purchase through Qantas epiQure and Qantas inSky shopping pre-order sites.
Katie Gee, Senior Brand Manager, Pernod Ricard Travel Retail Asia Pacific says, “We know our Chivas Regal drinker travels frequently and is always discovering and seeking out new experiences. Showcasing our new product, Chivas Regal Ultis, with Qantas is a fantastic platform to connect with whisky enthusiasts along their journey.”
To further celebrate the launch of Chivas Regal Ultis in the region, Pernod Ricard Travel Retail Asia Pacific partnered with duty free retailers to create large scale activations and promotions in airports including tasting bars, ambassador appearances and gifts with purchase which ran in December and will continue in select locations throughout January.
Chivas Regal Ultis is available now in selected domestic retailers and Global Travel Retail. In Asia Pacific, Chivas Regal Ultis is also available through Qantas epiQure and Qantas inSky shopping pre-order channels.
See more on https://www.inskyshopping.com/
Copyright The Duty Free Hunter 2016