FIRST LOOK: BOSS Ma Vie Florale blooms in duty-free

FIRST LOOK: BOSS Ma Vie Florale blooms in duty-free

BOSS MA VIE FLORALE is the new floral fragrance for women by BOSS Parfums. The scent honours all the qualities that shape the modern woman and fuses it with the celebratory symbol of a bouquet of flowers.

The launch of BOSS MA VIE FLORALE completes the trio of fragrances inspired by the modern woman’s life and follows the successful launch of BOSS VA VIE POUR FEMME and BOSS MA VIE INTENSE. The fresh, indulgent and fulfilling scent invites the wearer to slow down and take the time to enjoy and treasure every moment of her life.

BOSS MA VIE FLORALE opens with top notes of Cactus Blossom to encapsulate feminine strength and the sense of independence that a woman needs to press the pause button. The natural elegance of the Cactus Blossom is highlighted by two bold icons of perfumery at the heart: Jasmine Sambac and Rose Absolute. Coming together to create a portrait of a beautiful bouquet of flowers, these blooming floral ingredients symbolise the need for a woman to stop and savour special occasions.

The floral and opulent scent of these notes perfectly balances with the original pink and white floral bouquet of BOSS MA VIE. A Soft Pink Freesia Accord and Jasmine Petals intertwine with a delicate Rose Bud Accord to create a naturally rounded and intensified floral bouquet, as if immersed in the scent of fresh flowers themselves.

Inspiring the BOSS Woman to take a moment for herself, warm base notes of Cedarwood are amplified by an Amber Accord and complemented by the woody aroma of Sri Lankan Sandalwood to emphasise the exquisite floral quality of the heart and build a full picture of this elegant bloom.

BOSS MA VIE FLORALE is presented in a mellow pink flacon topped with a crystal lid precision cut to represent the distinctive attitude of the BOSS Woman. Meanwhile, the bottle’s silver band adds an indulgent, feminine touch.

BOSS MA VIE FLORALE Eau de Parfum will be available in 30ml, 50ml and 75ml and will go on sale in travel retail and duty-free stores from March 2017.

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