Hot Stuff: Martell celebrates Chinese New Year with a new Cordon Bleu limited edition

Hot Stuff: Martell celebrates Chinese New Year with a new Cordon Bleu limited edition

Martell Cognac has launched Cordon Bleu Intense Heat Cask Finish – a limited edition reinterpretation of the iconic Cordon Bleu featuring a reinvigorated, complex blend and an eye-catching new package design.
Martell Cordon Bleu Intense Heat Cask Finish is created through a toasting and six month finishing process never before used by Martell. The result is a cognac that retains the exceptional quality of the original Cordon Bleu but with heightened fruit and spice taste notes. By increasing the heat applied to Oak casks in a technique called ‘chauffe crocodile’, the new cognac boasts intense aromas, a fruity citrus sweetness, a toasted nuttiness and robust spice.


The new limited edition is presented in a deep blue box artfully embossed to replicate a charred wood effect. More strikingly still, invisible thermochromic inks, which react with body temperature, turn fiery red when the box is rubbed, creating the illusion of glowing embers.

Throughout January and February 2017, travellers in Hong Kong International Airport, Singapore Changi Airport, Taiwan Taoyuan International Airport, China & Malaysia airports and Hong Kong border shops are invited to experience Martell Cordon Bleu Intense Heat Cask Finish through tasting activities in store. In celebration of Chinese New Year, Asia Pacific Travel Retail customers who purchase Cordon Bleu Intense Heat Cask Finish will also receive a complimentary special edition red shopping bag.

Martell Cordon Bleu Intense Heat Cask Finish is available in Asia Pacific Travel Retail from 1st January 2017.

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