Johnnie Walker gives Platinum Label a refresh for duty-free

Johnnie Walker gives Platinum Label a refresh for duty-free

A luxury blend of up to 18 different whiskies each chosen for their remarkable depth of flavour and distillery character, Johnnie Walker Aged 18 Years is a re-branding of the multi-award winning Johnnie Walker Platinum Label.

Johnnie Walker Aged 18 Years is the creation of Master Blender Dr. Jim Beveridge – twice voted Master Blender of the Year – who has sought out the ultimate combination of complex and smooth 18-year-old whiskies drawn from the main whisky producing regions of Scotland.

The former charcoal grey carton and label design have been replaced with a golden brown colour scheme, while the word ‘Platinum’ has been removed and replaced with ‘Aged 18 Years’.

Johnnie Walker Aged 18 Years will be launched in various countries over the next few months and, to celebrate, Johnnie Walker owner Diageo has created a short film that explores how Jim Beveridge creates the blend.

 

Jim Beveridge, master blender, said: ‘Older malt whiskies can become quite constrained over time and the key to unlocking their flavours is small, carefully judged quantities of 18-year-old Lowland grain whisky.

‘I have chosen up to 18 different whiskies with remarkable flavours and character, including classic Speyside malts, such as Cardhu, Glen Elgin and Auchroisk for their sweetness and elegance; fruity and complex Highland malts including Blair Athol, and beautifully aged island malts that enable me to introduce such a subtle smokiness.’

See more at www.johnniewalker.com

 

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