Kendall Jenner makes Estee Lauder debut with the launch of ‘Little Black Primer’.
The 19-year-old reality TV star has made her debut for the American beauty brand with the launch of Little Black Primer. In her first job at Estee Lauder, Kendall appears in a black and white video featuring the new mascara, which according to the brand “triples its duties by moonlighting as a subtle lash tint and a water-resistant topcoat.”
Once in a very rare while, we are introduced to just the thing we want before we recognize how desperately we need it. Typically, those little finds take us by surprise, and then, in an instant, make it hard to imagine how we lived without them.
Enter Estée Lauder’s NEW Little Black Primer that triples its duties by moonlighting as a subtle lash tint and a water-resistant topcoat. It’s the new Little Black Dress of lashes, a single, foolproof, all-occasion formula that belongs in every makeup wardrobe.
Little Black Primer™ is a makeup prep-step that creates the ideal base for longer, fuller lashes that stay flexible and feel healthy. It’s a lightweight weekend mascara. It’s a water-resistant topcoat. It’s what you never knew you always wanted.
NEW Little Black Primer will be available at Travel Retail locations beginning January 2015.
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