L’Oréal Travel Retail is continuing to deploy its Kérastase stores worldwide – keeping travellers (and their hair) stylish as they fly…
Located after Passport Control and facing 100% of the airport traffic, the Kérastase counter is a spacious 28sqm free standing store that states haircare as THE new category: nobody can miss it!
The Beirut Kérastase counter was designed to highlight the unique professional expertise of the brand through premium retail expression, showcasing a selection of its best-selling products including the starified New Aura Botanica range and three-step hair beauty rituals, in addition to travel retail exclusives which might be the perfect gifts to offer.
The expert hair and scalp diagnosis with a hair & scalp profiler by a dedicated Kérastase hairdresser is provided for travelling customers. This allows to develop the Beauty category by recruiting new consumers both for the shop and for the Brand.
PAC Management, who has just announced they won the extension of the tender for Beirut Airport for four more years, is very positive on this opening:
“We are highlighting on social medias that we are the first to launch a Kérastase Free Standing Store in the Middle East airports. The brand is creating a very good vibe in the airport – Customers are impressed by the size of the corner and the extend of products on offer! The team is highly motivated and totally dedicated to the brand – it feels like they really belong to the brand. Now everyone is eager to fly to be able to buy Kérastase!”
See more at http://www.beirutdutyfree.com/l/
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