At the heart of EAU DE LACOSTE L.12.12 Magnetic is a story of a playful duel between two characters. Joie de vivre and enthusiasm are values embedded in LACOSTE DNA, which inspired the next chapter for the EAU DE LACOSTE L.12.12 fragrance collection.
Created by capturing the spirited connection between two duellists, LACOSTE presents the first dual – female and male – fragrances to debut together: EAU DE LACOSTE L.12.12 Magnetic Pour Elle and EAU DE LACOSTE L.12.12 Magnetic Pour Lui.
MEET THE CHARACTERS: THE FRAGRANCES
As with any encounter, the fragrances start on equal ground with a shared spirit of fair-play and playfulness, the connection between Him and Her embodied by the ingredients of Patchouli and Violet. From there, individual strengths become apparent as the scents showcase their personalities.
EAU DE LACOSTE L.12.12 MAGNETIC POUR ELLE
The dichotomy between feminine elegance and athletic innovation seamlessly represented by the LACOSTE pleated tennis skirt are re-imagined with EAU DE LACOSTE L.12.12 Magnetic Pour Elle. The fragrance gracefully opens with a unique, new note: Pretty Lady Flower. Reminiscent of tropical fruits, the note is bright and playful, and then returns elegantly with a sophisticated heart of Violet Leaves Absolute and Jasmine, radiating an effortless femininity. In a nod to the duality of sweetness and sensuality dear to LACOSTE woman, the Vanilla Accord and Patchouli finish the scent with a magnetic intensity.
EAU DE LACOSTE L.12.12 MAGNETIC POUR LUI
The iconic L.12.12 polo shirt created by tennis champion and innovator René Lacoste is reinterpreted in EAU DE LACOSTE L.12.12 Magnetic Pour Lui. Exhilarating, playful, and sophisticated, the scent is a modern take on all that is quintessentially LACOSTE and gradually reveals its magnetic attraction. Starting off with a fresh and playful burst, Green Mountain Juniper serves a surprising aromatic freshness. An elegant watery Violet Accord releases an effortless, modern masculinity, invigorating before offering sensual and intense base notes of Patchouli and Amber.
INTENSELY MAGNETIC: THE FLACONS
Staying true to the EAU DE LACOSTE L.12.12 fragrance collection, the Magnetic flacons feature the same clean lines embellished with the iconic LACOSTE crocodile in the top right corner. To take the game up a notch, saturated shades of blue and pink showcase an intense look and feel to both fragrances. Radiating colour, the bottles cast a magnetic glow, fashioned to leave a lasting impression.
THE DUEL: UNVEILING THE NEW CAMPAIGN
The advertising campaign shares a dynamic image that comes to life. Captured at the start of a duel, a male and female model come face-to-face, inviting all to look on with intrigue. Between them, no words are exchanged; every move is playfully choreographed through action and emotion. They circle closer. He exudes effortless elegance in the iconic white L.12.12 polo shirt; she’s graceful in a crisp LACOSTE pleated white skirt. In this moment, all that matters is their playful duel, where actions communicate more than words. Set above the city on a rooftop, the urban backdrop is the perfect juxtaposition to the timeless game. Framed against the setting sun, the pair is suspended in time, caught up in the duel.
A re-recording of the spirited song “BANG BANG” from celebrated French musicians and romantic couple, Kid Francescoli and Julia Minkin, is the ideal soundtrack to dramatise the duel with its dynamically intense notes and playful lyrics: the harmony dances in a magnetic duel of its own. Adding an air of innovation, Kid Francescoli and Julia Minkin’s recording reimagines a classic, just as EAU DE LACOSTE L.12.12 Magnetic Pour Elle & Pour Lui incorporate classic notes from the classic EAU DE LACOSTE L.12.12 collection, refined with the addition of new notes that add depth and intrigue.
Transforming the film to print, photographer Martien Mulder froze the intense moment when the duo is at the peak of their duel, capturing in a single frame the intensity, magnetism, and lively competition.
Embark on the playful journey between the two players as their magnetic attraction continues: EAU de LACOSTE L.12.12 Magnetic Pour Elle & Pour Lui.
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