METHOD AND MADNESS – launching the next generation of Irish Whiskey

METHOD AND MADNESS – launching the next generation of Irish Whiskey

Have you seen METHOD AND MADNESS? – a new range of experimental super premium whiskeys designed to push the boundaries of Irish Whiskey.

METHOD AND MADNESS is a whiskey brand hatched from the minds of the Masters and Apprentices of Midleton Distillery. Our foundation of shared knowledge is unique to the Midleton. When great minds collide, incredible creations can emerge. At Midleton, our Master and Apprentice relationship runs deep, with generations of know how meshing with restless curiosity. There will be trial, and error, and brilliant bottled breakthroughs that start with “What if?” Restless hearts making inspired spirits.

 

Taking inspiration from the famous Shakespearean quote, ‘Though this be madness, yet there is method in ’t’, Method and Madness is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue (MADNESS), while honouring the tradition and expertise grounded in the generations of expertise at the Midleton Distillery (METHOD).

The METHOD AND MADNESS range launches with four new Irish Whiskeys, each with its own twist; a Single Grain Irish Whiskey Finished in Virgin Spanish Oak; a Single Pot Still Irish Whiskey Finished in French Chestnut; a Single Malt Irish Whiskey enhanced with French Limousin Oak; and a 31 Year Old Single Cask, Single Grain Limited Edition bottled at cask strength.

The M&M Range:

SINGLE GRAIN:

This release asked the question: What if we take a step away from the familiar with a Single Grain whiskey aged in Virgin Spanish Oak. Without giving too much away, the two made very good partners, with a taste of gentle wood spice playing off the natural sweetness of the grain.

 

SINGLE MALT:

A Single Malt whiskey laid down in Midleton in 2002 finished in a French Limousin Oak. A first for us, resulting in light perfume notes giving way to dry barley and ice cream cone wafer.

 

SINGLE POT STILL:

A Single Pot Still whiskey aged in chestnut casks, a combination of what we’ve always done in Midleton and what we’ve never tried before. It’s not often we stray from the traditional oak, but one sip suggests it was well worth the deviation.

 

See more at http://www.methodandmadnesswhiskey.com/en/about

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