Sexy, glamourous, provocative — that is Kendall Jenner as the face of the new Estee Lauder fragrance Modern Muse Le Rouge. The brand shared the first campaign image along with a behind-the-scenes video on June 10. Watch it below…
Kendall Jenner, 19, looks red hot in the campaign for Modern Muse Le Rouge, the new fragrance from Estee Lauder. The scent and the campaign evokes timeless glamour, sophistication and sexiness, so it’s perfect that Kendall is the face of the new perfume! Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies said in a release: “It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude. This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed — and every ingredient in this scent was carefully selected to reflect that.”
Estee Lauder Modern Muse Le Rouge:
Estee Lauder describes the scent as a “fruity floral Oriental.” The sexy fragrance appeals to a variety of women and personalities. It contains notes of ripened roses, raspberry, pink pepper, Bulgarian rose, Madagascar vanilla, jasmine and patchouli.
Along with the fragrance, the brand is releasing a shimmering body lotion and a makeup collection that includes Pure Color Envy Sculpting Lipstick in Envious, Red Ego and Carnal, Pure Color Nail Lacquer in Envious, and Pure Color Envy Sculpting Eyeshadow Palette in Pink Mink.
Modern Muse Le Rouge will be at Estée Lauder counters and airports in July 2015.
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