A new EDT fragrance from the Simply Jil Sander range has been unveiled for the travel retail and duty-free market…
SIMPLY JIL SANDER is a fragrance statement, the essential expression in scent of the Jil Sander aesthetic, captured in a flawless flacon. Purity, luxury, rigour, sensuality – a design philosophy in which apparent paradoxes fuse into perfect harmony, shaping an iconic vision of timeless style.
Now, after the Eau de Parfum, comes SIMPLY JIL SANDER Eau de Toilette. An alternative interpretation of the original version. A hint of casualness. A touch of luminosity. An ode to pure and distinguished elegance.
Fine materials, balanced proportions, refined femininity. In composing SIMPLY JIL SANDER, perfumer Christophe Raynaud of Firmenich transposed to fragrance the defining values of Jil Sander fashion, creating a singular “essence to wear”.
For the Eau de Toilette, revisiting his original composition, he instantly evoked a new mood with radiant top notes of fresh, lush pear, lightly blended with galbanum and ambrette. In the heart, the distinctive musky violet of the Eau de Parfum becomes truly captivating in combination with the fullness and femininity of tuberose and the subtle spicy accents of cardamom. Finally, true to the enduring Jil Sander style, Christophe Raynaud retained the signature dry-down of patchouli, leather and vanilla. Intriguing, addictive, the scent lingers in the skin as the woman lingers in the memory.
THE LIMITED EDITION
Complementing SIMPLY JIL SANDER Eau de Toilette is limited-edition Moisturizing Body Veil. A sensual way to wear fragrance: it is designed to be sprayed lavishly over the body, its dewy droplets refreshing and hydrating as they smooth to a delicate silken finish on the skin.
White also brings a fresh spirit to the advertising campaign. Photographed by Josh Olins, German supermodel Toni Garrn (who also fronted the original EDP fragrance campaign) embodies, with her serene sculptural beauty, the compelling combination of strength and sensuality that is the hallmark of the Jil Sander woman.
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