Stoli Vodka has unveiled new brand extension Stoli Crushed – a mix of real fruit juice and the vodka’s gluten-free expression.
Stoli Crushed is a range of gluten-free vodkas made with real fruit juice. Available in the US initially, Stoli Crushed currently comes in two flavours: Pineapple and Ruby Red Grapefruit. Distributor Stoli Group USA calls the product the “first premium imported vodka to enter the real fruit juice spirits segment”.
“The real fruit juice category is on the verge of explosive growth as consumers today are craving easy-to-mix spirits and real flavors,” said Patrick Piana, President and CEO, Stoli Group USA. “With Stoli Crushed, we are looking to elevate the category and to widen our spectrum of Stoli consumers. We are tremendously proud of the high-quality Pineapple and Ruby Red Grapefruit flavors we developed and are marking this as our biggest innovation to date.”
Stoli Crushed is distilled and blended at the brand’s Riga, Latvia distillery along with Stoli’s entire range of vodkas. Made from naturally gluten-free ingredients – including corn and buckwheat – and blended with real fruit juice, Stoli Crushed expands on Stoli Gluten Free, which was successfully introduced in April 2016 (see story).
Bottled at 30% abv, the range will be available across the US from May 2017.
See more at http://stoli.com
Copyright The Duty Free Hunter 2017