Jo Malone launches The Herb Garden collection of five fragrances

Jo Malone launches The Herb Garden collection of five fragrances

Jo Malone London has launched a collection of five new fragrances – The Herb Garden.

A day in the herb garden. A quirky tapestry of fragrant foliage, entwined with flowers and fruit.

Satisfying stems of fresh English lavender. Overflowing pots of spicy nasturtium and leafy clover. Lemon thyme crushed in soil-covered hands. And cool earth encasing ripening carrots and fennel. The aromatic artistry of herbs; verdant, crisp, juicy and sweet. A captivating and delectable collection.

Jo Malone London The Herb Garden was created by Master Perfumer Anne Flipo in collaboration with Fragrance Director Celine Roux and the Jo Malone London Creative Studio. The collection features five different 30ml fragrances: Sorrel & Lemon Thyme, Wild Strawberry & Parsley, Nasturtium & Clover, Carrot Blossom & Fennel and Lavender & Coriander.

‘I wanted these fragrances to be sophisticated in their simplicity which is something intrinsic to the signature of Jo Malone London. I used many high quality natural ingredients and I wanted to give those ingredients an opportunity to shine with absolute clarity. This type of construction means that they can be layered with one another to change the nuance of the scent and create something individual. My favourite is Nasturtium & Clover worn with Lime Basil & Mandarin; it creates a grassy floral fragrance, fresh with a zesty citrus twist.’ – Anne Flipo, Master Perfumer.

Sorrel & Lemon Thyme
The sparkling zest of lemon wakes up a bright bouquet of bigarade and petitgrain, gently exposing the herbaceous heart of sorrel, lemon thyme and rosemary. Beneath, verdant geranium leaves and earthy moss
grow complexity at the roots, uplifting the citrus to an elegant finale.

Wild Strawberry & Parsley
The peppery bite of flat-leaf parsley and tang of tomato leaves mingle with ripe blackcurrant before a delicate note of wild strawberries adds sweetness. Leafy violet springs up through the mossy undergrowth.
A green and succulent accord in the air draws you deeper into the garden.

Nasturtium & Clover
Carpets of cool clover cut with peppery rocket get bright and fresh with a complement of sparkling lemon. Nasturtium blooms at the core, entwined with jasmine petals. At its finish, the perennial pleasure
of vetiver grounds the fragrance in an addictive warmth.

Carrot Blossom & Fennel
A hybrid of refinement and whimsy, the first impression of just-ripe carrot entwined with fresh fennel immediately hooks with a distinctive twist. Rose and orange flower water bloom brightly with the earthy
sweetness of heritage carrot while the floral elegance of iris punctuates an unforgettable finish.

Lavender & Coriander
A garden state of mind takes over the senses when a refreshing blend of English and French lavender opens the aromatic gates with a jumpstart of striking coriander. Earthy sage deepens the scent with a natural
woodiness. Finally, the unexpected warmth of tonka bean adds depth and sensual balance to the exquisite richness.

Jo Malone London The Herb Garden will be available at Travel Retail locations worldwide from March 2016.

 

JML_HerbGardenCologne_Group 50

JML_HerbGardenCologne_Carrot Blossom & Fennel

JML_HerbGardenCologne_Lavendar & Corriander

JML_HerbGardenCologne_Nasturtium & Clover

JML_HerbGardenCologne_Sorrel & Lemon Thyme

JML_HerbGardenCologne_Wild Strawberry & Parsley

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