First Look: Tiffany & Co. unveils its bold new fragrance

First Look: Tiffany & Co. unveils its bold new fragrance

Tiffany & Co. introduces its new fragrance to travellers around the world this autumn – a bold scent created by world-renowned master perfumer Daniela Andrier of Givaudan.

The sparkling floral musk is a contemporary take on the most precious ingredients of traditional haute perfumery. The scent opens with vibrant top notes of vert de mandarine. At the heart, a precious iris flower is the hero ingredient. Tiffany’s association with the iris dates back to the earliest sketches found in the Tiffany Archives and is deeply entwined in the DNA of the house. It was an iris brooch set with demantoid garnet blossoms and Montana sapphires that earned Tiffany the grand prize at the Paris Exposition in 1900. Harvested in France during the months of July and August, the iris butter is obtained through a unique hydrodistillation extraction, exclusive to the Tiffany fragrance, ensuring a pure, bright, sensual and long-lasting richness to the final note. This signature ingredient adds strength, femininity and grounds the composition with refinement and sophistication. Patchouli base notes wrapped in a blend of soothing musks is sensual on the skin. The final structure is both unexpected and timeless scent in its most elemental form.

To help capture this story of purity as envisioned by Tiffany’s chief artistic officer Reed Krakoff, legendary photographer Steven Meisel was tapped, along with four modern women who represent the diverse spirit of the brand: models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville.

Through the photographer’s lens, everything is stripped away, focusing on the essence of the brand and its essentials: Tiffany Blue®, diamonds, skin and scent. As a subtle nod to the sensory experience of the fragrance, the images center on the pulse points of the body—the neck, the wrists, behind the ears—conjuring that transformative moment when scent makes contact with bare skin. The crystal bottle, gleaming with a hint of blue juice, is reminiscent of iconic Tiffany jewels, ultimately reminding us that all you need is blue.

The new fragrance will debut in duty-free stores around the world from October 2017.

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