Dolce & Gabbana has announced the launch of its newest women’s fragrance, Dolce Rosa Excelsa – and casts Sophia Loren as the star of the campaign. Watch below…
The Rose is a recurrent motif seen throughout Dolce & Gabbana’s runway collections, which inspired the creation of this new scent. Notes include neroli leaves, papaya flower, white water lily, white daffodil, African dog rose, Turkish rose absolute, cashmeran and sandalwood.
The Dolce Rosa Excelsa bottle recalls the unique shape of Dolce and Dolce Floral Drops: thick glass, curved lines and a solid bottom, the cap is sculpted in the shape of a flower with deep crimson red petals. The scent’s pale pink elixir is presented in frosted glass, and finished with the feminine Dolce signature.
Dolce & Gabbana Dolce Rosa Excelsa EDP will be available globally from February 2016.
Dolce & Gabbana launched its latest fragrance, Dolce Rosa Excelsa, with a short promotional film in which Sophia Loren stars. As with everything the Milan-based house does, the video is completely extravagant and romantic, epitomizing the Italian experience and culture. In the clip, directed by Italian Oscar-winning director Giuseppe Tornatore, Loren portrays the mother of a large Italian family tasked with restoring a Sicilian villa. The renovations, we learn, take time, and somehow necessitate several male members of the lineage stripping down to their underwear and spraying each other with garden hoses.
The plot culminates in a garden party, during which Loren’s youngest son meets Rosa (played by model Kate King) and presents her with one long-stemmed red rose from the lawn. Through it all, Loren plays the part of the wise, energetic Italian matriarch quite convincingly, leaving us to wonder if she’ll be back for a sequel of sorts. Do her son and Rosa get married and create a sprawling, perfectly Mediterranean family of their own? You’ll just have to stay tuned.
Watch the full campaign video below.
