Baldessarini Ultimate, the latest release from MÄURER & WIRTZ, will be listed on Lufthansa and Swiss this spring in a move which marks the return of the historic fragrance brand to inflight shopping after an absence of several years.
Baldessarini Ultimate 90ml Eau de Toilette will be listed in the inflight catalogue of Lufthansa, the largest airline in Europe, from 1st March until the end of June 2016.
Swiss International Air Lines, which operates scheduled services in Europe and to Asia, Africa and the Americas, will list the smaller Baldessarini Ultimate 50ml Eau de Toilette flacon from February through May 2016.
Launched in global travel retail in October 2015, new Baldessarini Ultimate is an elegant and captivating fusion of aromas from the Peruvian pink pepper tree with the freshness of mandarin oranges and the light citrus tang of bergamot. The heart offers delicate notes of freesia, magnolia and jasmine which are balanced by the deeper, more masculine base aromas of labdanum, frankincense, amber and patchouli.
With its pure, uncluttered style, the flacon is designed to be reminiscent of a high-quality men’s chronograph – classically elegant, refined and discreet – with a luxurious, grained leather-look gift box with silver-coloured accents. Thus it is intended to reflect the inspiration behind the fragrance itself: the ultimate moments in life.
Besides the Eau de Toilette, the Baldessarini Ultimate range includes an After Shave Lotion 90ml, Shower Gel 200ml and Deodorant Stick 75ml.
Sascha Gillessen, responsible for the travel retail business at MÄURER & WIRTZ, commented: “As a German brand we are particularly delighted that our relaunch in the inflight retail sector should be in the hands of our national airline Lufthansa and also on the Swiss flag carrier.
“Our latest release Baldessarini Ultimate is designed to appeal to ambitious, self-confident, discerning men who seek fine quality, who are not afraid to assert their individuality and who are prepared to take time to enjoy ultimate moments in life. This would seem to describe perfectly many travelling consumers.
“Our decision to entrust our new treasure to onboard retail is testament to our confidence in the channel as an ideal vehicle in which to promote the ethos and the collections of the Baldessarini brand.”
Find out more: http://www.m-w.de/brands/language/en.html
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