Kiehl’s and the film’s star Derek Zoolander team up to combat ageing worldwide and help keep the public ridiculously good looking.
To celebrate the film Zoolander N°2, Kiehl’s will introduce two limited-edition Kiehl’s x Zoolander2 sets: The “Ridiculously Youthful Collection”, a uni-sex and anti-aging kit, and the “Blue Kiehl Men’s Collection”. Both sets will feature a selection of iconic Kiehl’s products.
During February and March, Derek Zoolander will be ‘starring’ along side Mr Bones in Travel Retail Europe and Middle-East (Spain, UK, Denmark, UAE and Israel). Travellers will be invited to take selfies with the “almost real” film’s star.
In other news, Kiehl’s has started celebrations for the Chinese New Year in its Dubai, Doha, London, Paris, Copenhagen and Istanbul airports this week.
Until the end of the month, the brand will celebrate the Year of the Monkey, a symbol of luck, imagination and inventiveness. On this occasion, global shoppers will rediscover Kiehl’s must-haves, wrapped in eye-catching gift boxes and enjoy fortune cookies served in all these shops.
