French fashion house Chanel is turning up the dial on colour cosmetics with the help of a girl band led by supermodel of the moment Fernanda Ly. See the video below…
To launch its Rouge Coco Stylo and Le Vernis collections, Chanel had a trio of models take on the role of rock stars, with their instruments of choice the lip colour and nail polish.
Fernanda Ly, the Australian-Chinese model with pink hair appears in a 1980s inspired rock video alongside Mica Arganaraz and Lexi Boling.
Pump up the volume
Via Facebook, Chanel has released a series of 80’s-style rock videos in which the brand’s longwear nail duo and its lipshine take on the role of the equalizer bars rising and falling on a stereo display. These invite consumers to “play with [their] signature” on the Chanel Website.
Another video explores the concept further, first showing a soundboard with the words “I love Coco” written on its screen. A red manicured hand turns a dial up, and the three models perfect their smoky eyes before beginning their tune. One of the band members smacks two of the Rouge Coco Stylo pens together, as if counting off with drumsticks. She is then shown playing a drum kit constructed of Chanel Beauty boxes. As her companions play the keyboard or guitar, their lacquered fingernails are on display. The trio dances to their song, showing their personalities.
Rouge Coco Stylo is meant to be a hybrid that delivers lipstick-style colour, the comfort of a lip balm and the shine of a lip gloss all in one. On its product page, Chanel includes a tutorial, helping consumers create a springtime look using the product.
Taking a full face approach, the tutorial shows a model completing a multi-step process including lightening her face, applying a light layer of powder and swiping on mascara as a voice-over explains the purpose behind each action and identifies each product used. The model completes her look with lip liner and a single click of Rouge Coco Stylo, finishing the video in under a minute.
For the longwear nail duo, Chanel takes more time, laying out each necessary step in a ritual that will produce a long lasting manicure, from carefully filing nails to moisturising, pushing back cuticles with a cotton stick and applying a base coat. Brush stroke by brush stroke, the brand explains how to apply the colour and gel top coat for the best results.
