Beefeater, the world’s most awarded gin brand, has restaged its iconic London Dry gin bottle in dedication to the city the brand calls home, with the new bottle available globally including Global Travel Retail.
Featuring a hand drawn map of the British capital, the evolution of the bottle’s packaging reinforces Beefeater‘s status as an authentic product of London which continues to be distilled in the heart of the city today. This new look for Beefeater is set to inspire gin lovers across the world to explore the true taste of London.
The bottle’s new look represents the story of London both inside and out, with the same renowned Beefeater London Dry gin inside and the capital’s distinctive landmarks visible on the outside. The new pack design achieves an effective depth of imagery through a bird’s eye view of London – illustrated in classic Beefeater red – that sits on the back of the bottle, acting as a backdrop to the Yeoman and logo in the foreground. The stylised map of London captures the rich tapestry of the capital from the viewpoint of Tower Bridge, with other iconic landmarks drawing attention across the background.
Beefeater Founder James Burrough’s signature has been introduced on the front label to mark the continued commitment to excellence of today’s gin, which is made using his original recipe from Beefeater’s foundation in the 19th century. This recipe continues to make Beefeater the ‘world’s most awarded gin’, as indicated on the front of the new bottle.
The new Beefeater London Dry Gin bottle will be rolling out globally from the first week of July with the RRP $23 USD or local equivalent per 1l bottle.
beefeaterdistillery.com
@BeefeaterLondon
