Pat McGrath has unveiled her fifth Pat McGrath Labs launch, Metalmorphosis 005, an eye colour kit containing four products.
“What is the goldest of all gold that I can ever have in my kit? When I put a metallic [eyeshadow] on I’m not looking for a local metallic…a local shadow claiming to be a metallic,” the makeup artist said during a preview of Pat McGrath Labs’ fifth product, Metalmorphosis 005, at the Dream Hotel in Chelsea, NYC. “That’s a new word for basic. Basic is ‘local.’”
McGrath is very serious about eye shadow pigment, so much so that Metalmorphosis is an extension of her first product, the Gold 001 pigment that launched a year ago. It also marks the first time she has brought back one of her products after it has sold out.
This time around, though, Gold 001 is being joined by her “sisters” silver, bronze and copper, McGrath said. Every kit comes with a cream shadow, a pigment in the same shade, a Mehron mixing liquid and a black, dual-ended liquid eyeliner (to achieve a bold or fine stroke). Each of the four Metalmorphosis 005 sets retails for $60, an Everything Kit containing all four colorways for $165, and a single Dual-Ended Marker for $24. The range will hit the makeup artist’s web site, Patmcgrath.com, on Nov. 15 and select Sephora doors and sephora.com on Nov. 22.
Using her hand to test out each shade, she demonstrated that the liquid can be used to help the pigment go from dry to wet for a more saturated finish on the eye. She also suggested layering a light wash of cream shadow on the lid and then placing pigment on top, as well as applying pigment in a dramatic, winged cat-eye for a more “couture” look. For less of a statement, the product works well when brushed along the lash line as a liner or even just placed on the inner corners for a pop of metallic. It can also be used as lip, hair or body colour, and mixing and matching colours is recommended.
“It’s every eye I’ve ever done since I’ve started my career,” McGrath mused of the long-lasting liner and metal pigments, adding that, “[You put it on] and then you can’t get it off, I’m sorry. You can wear it for a few nights.”
Metalmorphosis 005, billed as “metallurgic masterpieces,” follows the same code as her four previous launches: the makeup appeared on the runways during the most recent fashion week (in this case, the spring runways of Maison Margiela and Versace). And like each product that’s come before it, the four-piece eye set is available in limited release.
McGrath, who is also the global creative design director at Procter & Gamble, is mum on numbers, but did say that production is considerably higher than when her first Gold 001 pigment came out last September. She confirmed that she started with a “very small amount” and upped production once Pat McGrath Labs partnered with Sephora on the distribution for the Skin Fetish 003 highlighting kits and Lust 004 glitter lip sets that were released on April 26 and Aug. 30, respectively.
“There are no rules with labs,” she said when asked if she continued to keep up the cadence of doing five product launches a year.
What it is:
A four-piece set that includes a silky cream pigment, a metallic pigment, a mixing liquid to liquefy pigment, and a black dual-ended eyeliner.
What it does:
Ignite illumination with Pat McGrath’s Metalmorphosis 005 Kit, featuring the cult classic Gold 001, returning with other shades of precious metals: Silver, Bronze, and Copper. Use your fingers or a brush to activate luminescence with the metallic creams. Dip into the silky opulence and flaunt a glistening sheen. It’s perfect for when you want to brighten the lids, create gilded lip looks, and metalize your shoulders with sensuous shine. From luminous veil to sparkling opacity, achieve glittering, metallic radiance in one swipe.
Go meta-metallic: layer one of the metallic pigments over molten cream for pyrodynamic brilliance. Dampen a brush with Mehron mixing liquid to liquefy the pigment and paint with light. Line the eyes, electrify the Cupid’s bow, and spotlight your features with these gorgeous pigments. Then set your makeup with a sinfully seductive luster.
Practice the dark arts: add structure to the metallic mayhem and shape shift eye looks with the Dual-Ended Marker. Elongate your eyes using the pointed tip for razor-sharp lines and innovative looks. Frame the eyes with the angled tip for bold, graphic glamour. Glide the rich, jet-black, Dual-Ended Marker along the lash line to impart long-lasting, instant liner color.
This set contains:
Each kit is sold separately:
Gold:
– 0.14 oz/ 3.96 g Gold 005 Pigment
– 0.14 oz/ 3.96 g Gold 005 Cream
– 0.5 oz/ 14.7 mL Mehron mixing liquid
– 0.11 oz/ 3.11 g Dual-Ended Marker in Black
Silver:
– 0.14 oz/ 3.96 g Silver 005 Pigment
– 0.14 oz/ 3.96 g Silver 005 Cream
– 0.5 oz/ 14.7 mL Mehron mixing liquid
– 0.11 oz/ 3.11 g Dual-Ended Marker in Black
Bronze:
– 0.14 oz/ 3.96 g Bronze 005 Pigment
– 0.14 oz/ 3.96 g Bronze 005 Cream
– 0.5 oz/ 14.7 mL Mehron mixing liquid
– 0.11 oz/ 3.11 g Dual-Ended Marker in Black
Copper:
– 0.14 oz/ 3.96 g Copper 005 Pigment
– 0.14 oz/ 3.96 g Copper 005 Cream
– 0.5 oz/ 14.7 mL Mehron mixing liquid
– 0.11 oz/ 3.11 g Dual-Ended Marker in Black
What else you need to know:
At Pat McGrath Labs, their luxurious product comes in packaging that’s inspired by authentic cosmetic lab samples. The products are packed with its signature couture sequins, elevating each and every kit with a subversive sense of opulence, outrageousness, and obsession.
