Introducing Moschino Toy, the debut fragrance by Jeremy Scott for Moschino.
For the launch of the first Moschino fragrance under his creative direction, Jeremy Scott has chosen a bottle that embodies an iconic element of the brand: the teddy bear. An unusual emblem in the world of perfumery, Jeremy Scott’s teddy bear gives this unique product a universally recognisable face which is both captivating and timeless.
Moschino Toy wears his very own Moschino T-Shirt “THIS IS NOT A MOSCHINO TOY” and comes in a toy carton box revealing the cute and adorable bear.
The fragrance is a citrus woody floral with top notes of mandarin, juniper berries, cardamom and bergamot. Violet, hawthorn petals and lavender come together in a floral heart, while base notes of tree moss, cedarwood, sandalwood and vanilla beans create a warm finish.
Top notes: mandarin, juniper berries, cardamom and bergamot
Middle notes: violet, hawthorn petals and lavender
Base notes: cedarwood, sandalwood and vanilla
Eau de toilette, 50ml
The face of the campaign is a model Isabella Fontana, shot by Steven Meisel.
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