Cindy Crawford’s lookalike 15-year-old daughter, Kaia Gerber, has just revealed her first fragrance campaign as the face of Marc Jacob’s iconic Daisy fragrance.
Having signed with super agency IMG at just 13, Kaia has already worked with labels Alexander Wang and Miu Miu, before landing the high profile Marc Jacobs’ gig, celebrating the scent’s 10th anniversary.
“I wasn’t thinking of a certain character when shooting the campaign because I think it was not far from my own personality,” Kaia told Teen Vogue.
“Every time I shoot with Marc, it’s incredible, and I still can’t believe it. And to be able to shoot the fragrance campaign is a huge deal to me. Every day I came to work so excited.”
The romantic campaign with a Virgin Suicides vibe is launched this month with more Kaia moments, captured by British photographer Alasdair McLellan, expected to be distributed through social media in the coming months. Helping Kaia in the video accompanying the campaign launch are fellow models Sofia Mecheter and Dilla Martins.
https://www.instagram.com/p/BSTtx7iBAxy/?taken-by=kaiagerber
https://www.instagram.com/p/BSTcOJ0hWG8/?taken-by=kaiagerber
—
Flying soon? Don’t forget to match your trip to the shopping along your whole route with our Duty Free Hunter service. Fast & free we can show your where to shop for the latest products, best deals and exclusive events in airports and on airlines worldwide.
The ultimate resource for the global shopper – try now at www.dutyfreehunter.com
