Toblerone is raising the festive spirit at Barcelona Airport, where the global launch of a special ‘Happy Holidays’ collectionis being supported by a digital in-store experience.
The festive packaging design has global appeal by covering a range of holiday celebrations. These limited-edition products which are also exclusive to travel retail come in two formats: Tiny Mixed Bag 272g containing 34 individually wrapped pieces of Toblerone Milk, White and Dark Chocolate in miniature 8g bars; and the pre-sleeved Milk Bar 360g.
Happy Holidays Tiny Mixed Bag 272g – ideal for sharing;
Happy Holidays Milk Bar 360g – the perfect gift to bring home and celebrate with family, friends and loved ones
Toberlone’s owners, Mondelez WTR, says its has generated additional visibility for the launch through a holistic marketing campaign. The elements of this campaign include digital in-store activations and digital advertising to engage with travellers throughout their journeys. Travellers will see relevant posts not only on social media platforms, but also on boarding passes and banners on relevant websites based on geo-targeting.
The activation in support of the global launch at Barcelona Airport has transformed the Premium Space in Dufry’s Terminal 1 Schengen into a festive wonderland. Unveiled in November, the area features jumbo-sized Toblerone Happy Holidays displays and a selfie mirror zone. Until the end of January, shoppers can take photos in front of the augmented reality-powered selfie mirror with a wide variety of props and celebratory greetings. The resulting image can be printed to accompany any gift but also sent to shoppers via email and shared on social media to #sayitwithtoblerone.
