After opening Dior’s runway show in September of last year, Sasha Pivovarova appears in the Dior’s spring-summer 2018 campaign.
Photographer Patrick Demarchelier captures the Russian model alongside her artwork in the studio snaps. Artistic director Maria Grazia Chuiri’s designs take cues from the 1960s with striped tops, tulle skirts and patchwork denim. Statement bags include logo embellishments, whimsical creatures and gold-tone hardware.
Sasha poses for Patrick Demarchelier’s camera in a photography studio, surrounded by her finished drawings or in the act of making them. These portraits of women with angular faces and large mesmerising eyes are very personal to Sasha as they are a reflection of her and her emotions. The creative process is reminiscent of Niki de Saint Phalle’s, Maria Grazia Chiuri’s primary source of inspiration for this collection. The advertising campaign’s aesthetics also evoke another inspiration: the 1960s, and with them a spirit that’s equal parts artistic, feminine and cheekily playful.
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