Calvin Klein’s ck one summer 2018 captures the adventurous spirit of youth and translates it into a vibrant citrus, fruity scent.
Bright. Energetic. Fresh.
The fragrance opens with a burst of sparkling lime mojito that mingles with sweet and succulent guava at the heart, releasing a rush of dewy freshness. At the base, crisp cedarwood adds a glowing warmth to the scent evoking the feeling of a setting sun after a day of adventures.
Fragrance Category: fresh fruity citrus
Top: lime mojito
Mid: guava
Base: cedarwood
Fragrance House: Firmenich
Perfumer: Pierre Negrin
The Advertising
Shot by YouTube personality, multi-disciplined creative, The New York Times best-selling author and LGBTQ+ advocate Connor Franta, the ck one summer advertising campaign is a tribute to adventurous youth and bold spirit. The campaign is a visually stunning collage of inspiring images from Connor’s summertime road trip featuring elements of summer, youth, landscapes, and architecture that embody the values of ck one summer.
The Design
The iconic ck one summer bottle captures the vibrancy of a summer sky with a bright and bold colour thematic. The glass flacon is refashioned in a deep turquoise hue with a centred white logo for a contrasting pop.
Complementary to the bottle, the outer packaging mirrors the dynamic turquoise shade of the glass and features embossed logo detailing for an elevated finish.
The packaging also comes with summer-inspired stickers featuring images from the advertising campaign, allowing the consumer to customise their ck one summer bottle with scenic decals of palm trees and coast lines.
The Lineup
Eau de toilette spray 100ml
TR RSP USD : 44.50
TR RSP EUR : 37.00
ck one summer will be available in travel retail and duty-free stores worldwide from February 2018.
