As part of its highly successful partnership with retailer Dufry, the Kérastase brand has just revealed its third new store spanning 14sqm in Terminal 3 departures at São Paulo-Guarulhos International Airport.
This store highlights the unique professional expertise of the brand with its latest premium retail expression, showcasing a selection of its best‑selling products including the New Aura Botanica range and the successful Chronologiste range which contributes greatly to the growth of the brand.
The store is also staging the three‑step hair beauty rituals, in addition to duty-free exclusives, which are the perfect haircare gifts to offer.
Expressing premium and highly differentiating hair salon codes, the new Kérastase French counter delivers the brand’s professional know‑how and provides travellers with high quality haircare services.
The expert hair and scalp diagnosis with a hair & scalp profiler by a dedicated Kérastase hairdresser develops the Beauty category by recruiting new consumers both for the shop and for the Brand.
The new black and white Kérastase identity developed for duty-free brings higher visibility and impact to the brand.
Kérastase introduced Emily Ratajkowski the new face of the brand on 9 January 2018. Reported by Duty Free Hunter here…
Emily Ratajkowski embodies a cool, free-spirited, and confident woman. From the fashion world to social media, she is everywhere : featured on the covers of major fashion magazines, and on Instagram where 16 million followers are inspired by her. Emily is a beauty icon, and the muse to some of the most influential hairdressers.
” I am excited and proud to be chosen as a Kérastase ambassador. I love that feeling of clean,textured, natural hair, that instantly makes me feel good. That’s why my hair deserves the best care.” Emily Ratajkowski
The roll‑out of Emily in Kérastase duty-free shops is currently under way. Aura Botanica hair routine that she embodies on this new campaign is one of her favourite products.
“I love that the ingredients in this line are sourced responsibly and help create jobs for women in different countries around the world. It’s really what I’m all about. Empowering woman. I love it”. Emily Ratajkowski
