Grey Goose vodka has launched a 2018 limited edition Riviera bottle for duty-free shoppers to buy as they fly. This edition will feature in campaigns at airports this summer, including at Mumbai and Paris Charles De Gaulle airports.
The 2018 Grey Goose Riviera bottle has been designed by renowned illustrator Quentin Monge. It pays homage to the brand’s French heritage and reflects Monge’s signature ‘stylishly whimsical’ take on his home region of Provence, the scenic birthplace of many artists including Henri Matisse and Marc Chagall.
The bottle design features blue and white parasols, evoking the “casual glamour” of the French Riviera
The airport campaign will invite travellers to hop on a bike and cycle their way through the French Riviera, as imagined by Quentin Monge in an animated digital montage. Photos and video can be shared on social media platforms as an instant ‘postcard’ from their journey.
