Matte lipsticks have a reputation for drying out your lips, but MAC’s next lipstick line seems like it’s formulated specifically to combat that stereotype. Keep an eye on your airport’s MAC counter…
MAC just announced Powder Kiss, and the lipstick’s biggest selling point seems to be that, despite its powdery-matte finish, it’s extremely moisturising. Or, as one MAC store’s Instagram account put it, “Did you ever think a matte lipstick could feel like a lip balm?”
MAC’s official Instagram account described it as a “weightless moisture matte lipstick for a kiss of soft focus colour” on an Instagram Story, while another MAC store’s post promises “softly blurred lines.” Although it won’t be released until October, it made the rounds backstage at New York Fashion Week, with MAC boasting on Instagram that it’s “backstage tested” and “artist approved.” Makeup artists at London Fashion Week are also getting to test out the new product line.
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The Powder Kiss lipsticks will come in 16 shades, the official North American release date is October 11, according to MAC’s own comments on its post. Another comment from MAC said that the lipsticks are permanent and not limited-edition, so it looks like Powder Kiss is here to stay.
