Luxury travel retailer T Galleria by DFS has partnered with Cartier for an exclusive worldwide launch of the Clé de Cartier timepiece collection. T Galleria by DFS had previously launched an exclusive pre-order programme for the new Clé de Cartier timepiece collection.
The collection was presented earlier this year at the SIHH and features a totally new case design and is equipped with Cartier’s 1847MC in-house movement. The Clé de Cartier collection, in gold and steel, is part of a special exclusive arrangement between Cartier and DFS to launch the watchmaker’s newest signature design.
T Galleria by DFS customers have been able to reserve watches from the new collection, which is available in 31mm, 35mm and 40mm sizes, before its worldwide launch in April – these pre-orders were conducted through appointment-only private viewings at ten T Galleria by DFS stores around the world, including Hawaii, Hong Kong and Macau.
“We are thrilled that, with our exclusive access, our customers will be among the first to experience the new Clé de Cartier collection,” said Christophe Chaix, Senior Vice President of Global Merchandising for Watches, Jewelry and Sunglasses at DFS Group. “For more than 50 years, DFS has been the home of the world’s most loved brands and we are delighted to be working with Cartier, a partner that shares our passion for craftsmanship, to launch its latest masterpiece on a global scale.”
“Following the successful Clé de Cartier pre-order programme worldwide, we’re delighted to debut the latest gold and steel Clé de Cartier masterpiece exclusively at T Galleria by DFS. For over half a century DFS has worked with leading brands to create unique product experiences for our customers. We’re thrilled that through our relationship with Cartier our customers will have first access to this natural extension of a signature Cartier collection.”
Clé de Cartier is one of Cartier’s most important watch collections since the release of the Ballon Bleu in 2007. The name is given by the timepieces’ signature crown shape, which resembles a key.
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