Porsche Design is inspiring shoppers at Bahrain Duty Free this month with an eye-catching promotion featuring its spectacular Hexagon Range and fronted by Brand Ambassador Patrick Dempsey.
The activation is the latest in a series of high-profile promotions around the world as Porsche Design showcase their expertise in the luxury sunglasses category and create excitement and newness for shoppers as travel recovery continues.
The column is equipped with interactive digital screen which display brand imagery and highlight the Hexagon range’s unique features, while providing an interactive touchpoint for shoppers. The range itself is displayed in lightboxes which create a gallery effect and highlight the luxury and cutting-edge design and materials which set Porsche Design apart in the market.
The Porsche Design Hexagon range features two models, the P‘8937 and the P‘8938, and was crafted to recall the origins of the Porsche Design lifestyle brand: Passion, performance and motorsport.
The masculine design is inspired by the engine block of the iconic Porsche 911, with four hexagon screws holding the solid titanium milled front to lend the sunglasses a unique and distinctive look.
Every frame is individually-screwed and hand-finished to showcase the precision of the manufacture and lightweight earpieces made from the high-performance plastic RXP® ensure maximum accuracy of fit and wearing comfort.
