The Macallan has introduced The Macallan Colour Collection, a new range of exceptional age statement whiskies celebrating the brand’s commitment to natural colour and reflecting the influence of sherry seasoning.
The Macallan Colour Collection, which is a global travel exclusive, comprises of five age statement single malt Scotch whiskies. From the gold oak of the Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old, the range spans the radiant tones of the whisky spectrum, to showcase the exquisite natural tones derived from maturation in The Macallan’s exceptional sherry seasoned oak casks.
The Colour Collection will be available in The Macallan Global Boutiques, in key airports and selected duty free locations around the world from September 2023.
Crafted to The Macallan Whisky Mastery Team’s exacting specifications, these sherry seasoned oak casks are shipped to Scotland where they are filled with The Macallan’s signature rich and fruity new make spirit.
The Macallan Colour Collection marks the return of age statement whiskies to The Macallan’s global travel retail offering.
The Collection also features a new visual identity inspired by the brand’s rich heritage and spiritual home, The Macallan Estate, and highlighting its intrinsic connection to nature.
Jeremy Speirs, Regional Managing Director, Edrington Global Travel Retail said: “Following many years of development, we are delighted to introduce The Macallan Colour Collection exclusively to global travel. In our relenting pursuit of uncompromised excellence, refining and redeveloping our offering to ensure it remains relevant to our shoppers, we are confident that we have achieved an extraordinary selection of whiskies with The Macallan Colour Collection.
“The Macallan Colour Collection is a visual representation of our acclaimed Six Pillars, and allows travellers to explore our commitment to natural colour and the influence of sherry seasoning in a rich and compelling way.
“The range is a prism through which travellers can immerse themselves in the craftsmanship of The Macallan, exploring the characteristics which make our single malt whiskies so unique, while underpinning our renowned quality and character.”
Crafted predominantly from sherry American oak casks the Colour Collection includes a subtle touch of European oak to achieve a harmonious and beautifully balanced range of whiskies.
Kirsteen Campbell, Master Whisky Maker at The Macallan, said: “The Macallan Colour Collection is a visual celebration of our commitment to natural colour and sherry seasoning, with each of the five distinctive whiskies taking travellers through a compelling sensory journey of the remarkable spectrum of natural hues derived from maturation in The Macallan’s sherry seasoned oak casks.
“It is these exceptional oak casks which are the single greatest contributor to the quality,
flavours and distinctive aromas at the heart of our single malts.
“Deepening in colour with age, each expression tells its own story and is a prism through which consumers can explore the unique characteristics which underpin the exceptional craftsmanship, renowned quality and rich character of our single malt whisky.”
The Macallan Colour Collection is a collaboration with visionary US graphic designer David Carson, who took inspiration from Jerez, a singular land of historic vineyards and fine wines where The Macallan’s sherry seasoned oak casks are crafted.
A series of immersive art exhibitions celebrating The Macallan’s exclusive partnership with David Carson will take place in London, Shanghai, Dubai, Singapore and LA, allowing The Macallan community to be immersed in David’s creativity and experience the elements that inspired the Colour Collection.
