Kate and Lila Grace Moss embody the intimate intergenerational story of the #FendiPeekaboo in the latest campaign.


Kate Moss and her daughter, Lila Grace Moss, make a debut as the faces of Fendi‘s 2024 Peekaboo campaign.

Captured by the acclaimed British fashion photographer Craig McDean, the campaign shows the duo’s first joint appearance since their memorable walk in Kim Jones‘ debut haute couture collection for Fendi in February 2021.

This collaboration with Moss and her daughter shows the luxury brand’s dedication to familial bonds and feminine symbolism, a theme that Silvia Venturini Fendi, the artistic director of accessories and menswear, has established.