Just one year after the launch of Maison Lanson’s new multi-vintage brut Le Black Création, Hervé Dantan reinterprets Le Rosé with Le Rosé Création.
THE PERFECT CHAMPAGNE ROSÉ
Le Rosé Création has a beautiful subtle pink salmon colour with fine, light bubbles and fine scents of raspberry, pomegranate and blood orange. On the palate, a beautiful mineral crispness is accompanied by subtle floral and fruity notes of strawberry, redcurrant and pomelo.
Le Rosé Création launched earlier this year (May) in travel retail exclusively with Lagardère-Extime supported by a HPP in Terminal 1 (LTA) at Paris-Charles de Gaulle Airport. A second HPP will take place from 24 September to 21 October. Next year sees the launch of Le Rosé Création to all Lanson’s key retail partners, supported by further activations.
Le Rosé Création complements Lanson’s Le Black Réserve and Le Rosé – both of which continue to be highlighted in global travel retail. This month sees activations for both at London Heathrow T2 with World Duty free Group (Avolta) followed by Hamburg Plaza Shop (Heinemann) from November 1 to the end of the year.
GTR account manager Albane Lussat says: “Le Rosé Création is the perfect addition to Lanson’s offer for travel retail. We have received enthusiastic feedbacks from the launch in Paris and expect that to continue with the global roll out in 2025. We look forward to introducing Le Rosé Création to our retail partners and the media in Cannes this year – it truly is a delicious Champagne.”
AN ANCESTRAL EXPERTISE
Maison Lanson was one of the pioneers in crafting rosé champagne. Its cellar records show that the first Rosé was created in 1833. Defying trends, Maison Lanson made Le Rosé a permanent feature of its range in 1952. Over the years, our Cellar Masters have developed a unique blended recipe, which has been perpetuated and enhanced since 2013 by the current Cellar Master, Hervé Dantan.
Every year, he makes his interpretation of Lanson Rosé, recreating a singular blend based on precise grape selection, the exclusive use of rosé reserve wines and a subtle proportion of red wines from Champagne which give Le Rosé Création its characteristic delicate salmon-pink colour. Unique rosé in Lanson’s range, Le Rosé Création is the House’s finest expression of champagne rosé and is unveiled in a new bottle shape with elegant curves.
ROSÉ RESERVE WINES, A UNIQUE FEATURE IN CHAMPAGNE
Maison Lanson has a remarkable collection of reserve wines. To enrich this collection, Hervé Dantan has initiated a rosé reserve. Le Rosé Création reveals its uniqueness through the exclusive use of these rosé reserve wines, an approach that is very specific to Maison Lanson. These wines give an exceptional aromatic depth while guaranteeing the elegance, freshness and fruitiness of the Lanson style.
LE ROSÉ CRÉATION 67
Harvest: 2019 (Pinot Noir: 52% / Chardonnay: 34% / Meunier: 14%)
Reserve wines: 29% (2016: 12,9% / 2017: 4,6% / 2018: 11,5%)
Red wines: 6,6%
Ageing: 3 years Dosage: Brut – 8g/L
