Marc Jacobs has unveiled a new edition in the Perfect line – this time Perfect Elixir.
Delight your senses and manifest your intentions with perfect elixir, the new fragrance from Marc Jacobs. Perfect elixir emphasizes the clarity and confidence gained through self-love, empowering us to affirm our whole being. This bold fragrance embodies the belief that anything is possible. Crafted as a manifesto for self-confidence and self-love, perfect elixir captures the richness and intensity of our true inner lives.
The design:
The Perfect bottle was inspired by Marc’s love of combining everyday elements to create something truly charming and entirely new. Combining visualization, the concept of bringing your own desires to life through ideation and imagery, and an exciting new juice gives perfect elixir a mystical, and extravagant twist. The metallic cap and lilac juice combine with the opulent shine of each charm to create an eye-catching new take on the perfect bottle.
Each charm was selected by Marc himself and injects a touch of his irreverent style into the design. The outer packaging is an ode to vintage fragrance boxes. Outfitted in a striking satin hue, the carton features the original illustration of the perfect bottle from new york based artist, jacky blue.
The fragrance:
Perfect Elixir is a warm and opulent evolution of the original eau de parfum. Juicy purple rhubarb accord meets powerful golden amber woods accord. Luscious vanilla bean extract wraps up this alluring elixir making it captivating & irresistable.
Top: purple rhubarb accord
Heart: golden amber woods accord
Base: vanilla bean extract
The campaign:
Shot by juerger teller, the campaign revitalizes and reinforces the message of perfect as I am. The striking visuals feature a new diverse cast to show the connection of past, present, and future in your self-love and self-visualization journey. With new talents, marc jacobs fragrances continues to share personal journeys through individualized storytelling, affirmations and mantras.
The campaign is a bold and visually exciting new approach to the perfect franchise, providing a natural continuation of what perfect stands for: aspiration, inclusion and inspiration.
The line up:
1.2ml elixir voc
5ml elixir mini
10ml elixir penspray (avaibale in the us only)
30ml elixir
50ml elixir
100ml elixir
100ml elixir tester
Perfect Elixir launched globally September 1, 2024.
