In celebration of King Power’s 35th anniversary, Estée Lauder continues to bring the brand’s night science expertise and skin tone authority to life through exclusive activations in luxury travel destinations.
This year, the ‘My Shade, My Café’ pop-up took centre stage at King Power City Boutique – One Bangkok, alongside the Night Science booth at King Power Rangnam, providing consumers with engaging, memorable experiences that highlight both the iconic Double Wear foundation and the power of night-time skincare.
The My Shade My Café pop-up offered an immersive experience that seamlessly blended beauty discovery with a chic café atmosphere. Consumers had the opportunity to engage with Estée Lauder’s beauty experts to find their perfect foundation match through personalized shade-matching services. Attendees enjoyed makeup artist demonstrations, complete with touch-ups while sipping on complimentary beverages from Karun, the renowned Royal Thai tea brand. Set against beautifully designed lounge spaces, guests could savour Thai Tea or Black Tea, making the experience both luxurious and delightful, further enhanced by exclusive gifts with purchase, which elevated the overall consumer journey.
Visitors were introduced to Estée Lauder’s comprehensive beauty regimen beginning with skincare products Advanced Night Repair serum, Revitalizing Supreme+ line, and legendary Double Wear Stay-In-Place Makeup—Asia’s #1 foundation—alongside the NEW Double Wear
Soft Glow Matte Cushion Makeup, a lightweight cushion foundation that imparts a natural, radiant matte glow. This complete beauty ritual demonstrated how Estée Lauder products work in perfect harmony to create a flawless, long-lasting look that endures throughout the day.
Estée Lauder reinforced its leadership in night skincare science with a Night Science booth located at King Power Rangnam. This experience provided consumers with an interactive space to explore Estée Lauder’s extensive research in sleep and skin repair. Highlighting the transformative power of the iconic Advanced Night Repair serum, the booth educated visitors on the key role of night-time skincare in boosting skin elasticity, reducing lines, and promoting a radiant glow overnight.
“Estée Lauder has long been committed to delivering elevated, high-touch experiences that seamlessly connect consumers with our best-in-class products. Our collaboration with King Power, showcased through the engaging My Shade My Café pop-up and immersive Night Skin Science booth, exemplifies our dedication to redefining the shopping journey as retail-tainment— blending luxury, entertainment, and personalization to create memorable connections. As we celebrate King Power’s remarkable 35th anniversary, we are thrilled to continue captivating Thai travellers and elevating their experiences with the anticipated opening of One Bangkok,” said Alice Marvillet, Senior Vice President / General Manager, Estée Lauder, Travel Retail Worldwide, The Estée Lauder Companies.
