Nana Jaqueline teams with Gulf Pacific experts to redefine the travel retail experience for young, new buyers of the current social media-savvy and trend-conscious generation.
Founded in 2013, Nana Jacqueline is a Los Angeles based luxury fashion label known for its American vintage charm and effortless sexiness, feminine designs. Worn by the likes of A-list celebrities and global style icons such as Ariana Grande, Kendall Jenner, Hailey Bieber, Blackpink, Yoyo Cao, Yifei Liu, Mi Yang and Lusi Zhao, the brand has dominated the fashion market worldwide. The brand entered China in 2019, with the USA now being its largest overseas market, and has expanded into the UK, Korea, Japan, and Australia.
The brand achieved further growth and success on Revolve, an online fashion retailer popular among millennial and Gen Z consumers. In addition, Nana Jacqueline has been featured in over 500 top fashion magazines, including VOGUE, ELLE, Harper’s BAZAAR, WWD, and Cosmopolitan.
“It is an immense pleasure to be collaborating with Nana Jaqueline and its founders, and a fantastic way to kick off 2025,” shared Gulf Pacific founder, Gary Leong. “This marks a significant and innovative move in travel retail as Gulf Pacific aims to break new ground by bringing highly sought-after womenswear to the market.”
As shopping behaviours rapidly evolve, retailers must adapt to meet the desires of a modern, independent generation who love to experiment with fashion and travel the world, whether for leisure or business.
Leong added, “we see this reflected in the brand’s philosophy of creating fresh and trendy ready-to-wear pieces, jewellery and accessories for the moment that caters to the urban Gen Z lifestyle.”
“We are excited for this new chapter, and look forward to expanding our brand into emerging channels like travel retail with Gulf Pacific’s industry insights and expertise, to capture a new segment of young jet-setters,” Nana Jacqueline commented on the partnership.
“Nana Jacqueline is more than just a brand, it is about creating a romantic lifestyle that empowers girls to explore the possibilities of enchantment in everyday life. Through our pieces, women can bravely and confidently redefine beauty on their own terms.”
The brand often dazzles with glamorous events in New York, Los Angeles, London and Shanghai, gathering the attendance of high-profile fashion elites and influencers dressed to the nines in the latest Nana Jacqueline collection.
Chinese celebrity Lusi Zhao once wore a Nana Jacqueline dress to a Guerlain event, gaining massive visibility. The dress went on to sell over 3,000 units that year, becoming a multi-million-yuan bestseller.
Lusi Zhao wore a dress from the Nana Jacqueline SS23 Blossom collection
In a similar fashion moment, renowned Chinese actress Yifei Liu wore a Nana Jacqueline ensemble on New Year’s Eve 2024 and posted her look on Weibo. It garnered approximately 600,000 likes, sparked a sales frenzy, moving 1,000 units in just one month which generated a stellar 3 million RMB (USD 400,000) in revenue for the brand in January.
Yifei Liu wore an outfit from the Nana Jacqueline AW24 Roman Holiday collection
To date, Nana Jacqueline has collaborated with over 1,000 KOLs, their designs seen on 800 top-tier celebrities from both domestic and international markets who have not only brought the brand nearly a million new followers, but also generated billions of impressions in brand exposure across various platforms.
“Nana Jacqueline checks all the boxes in terms of having what it takes to make a statement in this market,” expanded Leong. “They have cultivated a strong following and presence in the global fashion scene, all while staying true to their essence of elegance, confidence, and timeless romance. The brand will be one to watch in travel retail.”
