Louis Vuitton embarks on a new journey with the launch of La Beauté Louis Vuitton, welcoming Dame Pat McGrath as Cosmetics Creative Director.
The globally acclaimed makeup artist lends her unparalleled vision and expertise to crafting a beauty experience that extends beyond products, continuing her longstanding partnership with the House. With the debut of La Beauté Louis Vuitton, a new dimension of the House emerges, broadening Louis Vuitton’s vision while honoring a pursuit of creative excellence.
“The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.” Dame Pat McGrath
Louis Vuitton sees the beauty space as the perfect next step in its progression. “La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation,” Pietro Beccari, chairman and CEO of Louis Vuitton, said in a press statement. “Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage.”
La Beauté Louis Vuitton is set to launch later this year, with more product details to come.
