Mars Wrigley International Travel Retail (MWITR) will be returning to the Summit of the Americas exhibition in Miami, where it will showcase the latest addition to its product portfolio: the limited-edition M&M’S Summer USA Collection.
This exciting new range caters among others to the increasing importance of souvenir shopping and gifting in travel retail, a category that continues to expand, with one in five travellers searching for the perfect gift. Visitors can visit MWITR at the Otis McAllister stand (booth 100).
The M&M’S Summer USA Collection embodies red, white and blue coloured M&M’S and the packs feature USA-themed designs. As a limited edition, the M&M’S Summer USA Collection is available in the flavours Chocolate, Peanut, and Peanut Butter and is designed to stand out in strategic placements helping to attract shoppers and drive footfall in a fast-paced airport environment.
“The Americas continues to be an important region for Mars Wrigley ITR and we are thrilled to showcase our new M&M’S USA Summer Collection in Miami,” said An de Volder, Market Director at MWITR. “With gifting playing an increasingly central role in travel retail, we believe this offer will resonate with a wide range of travellers, from those seeking a last-minute souvenir to those looking for a premium travel exclusive gift for friends or family.”
In addition to showcasing the new M&M’S Summer USA Collection, MWITR is also excited to connect with industry partners to discuss its broader strategy for helping customers drive footfall and conversion in international travel retail. The company’s transaction zone strategy for instance has proven to increase sales by optimizing product placement, enhancing visibility and leveraging impulse behaviour.
“Our mission is to create memorable experiences for travellers around the globe,” ads An de Volder. “By implementing innovative strategies and staying attuned to evolving consumer preferences, we continue to drive growth in the travel retail space. We look forward to sharing our insights and discussing opportunities with our valued retail partners at the Summit.”
