Mast-Jägermeister SE is launching new packaging for Jägermeister Manifest Travellers’ Edition 1L into global travel retail next month.
From April, Jägermeister Manifest, the super premium herbal liqueur like no other, will be available in store in a stunning new matt black, rivetted box with shiny embossed elements and a bottle-shaped window. The bronze interior and outer edges reflect the spirit’s super premium character. There is a new how- to-drink user guide on the back, alongside key drinking characteristics – Jägermeister Manifest: versatile, facetted, balanced, rounded and smooth.
Jägermeister Manifest is the pinnacle of super-premium herbal liqueurs, with its unique cask-aged depth and complex flavour profile. Launched into GTR in April 2017, Jägermeister Manifest is crafted to demonstrate Jägermeister’s unique qualities, offering consumers a true point of difference. Jägermeister Manifest is best enjoyed neat over ice in a tumbler or can be used in mixed drinks, such as the indulgent Manifest Sour or a refreshing long drink with ginger ale.
Mast Jägermeister Vice-President Global Travel Retail, Tobias Witte says: “The new Travellers’ Edition packaging showcases Jägermeister Manifest’s super premium position. It is bold and disruptive and challenges the status quo.”
As with the original Jägermeister, a unique recipe has been developed for Manifest that makes the spirit like no other: the herbal base of 56 herbs, roots, fruits and blossoms from the original Jägermeister is fundamental to the Jägermeister Manifest recipe. Additionally, there is a new macerate that creates the difference, adding a broader spectrum of botanicals, featuring character-defining and precious vanilla. The more diverse and intense herbal composition is countered by a fine wheat distillate in the blending process. It is aged for about 15 months in fresh barrels. Together, these components create a perfectly balanced spirit.
Setting new standards for the super-premium category, Jägermeister Manifest features a higher herbal balance and the use of cask-aged alcohol, imparting a delightful vanilla-influenced woody note that enhances its harmonious and intricate flavour. This full-bodied spirit has an alcoholic strength of 38% by volume.
