Poised portraits, posed—Gigi Hadid stars in the Miu Miu Leathergoods Campaign 2025, captured by Steven Meisel and shaped by the broader notion of artistry.

The campaign reflects Miu Miu’s emblematic matelassé—now presented in soft suede across the Wander and Arcadie handbags—through timeless imagery inspired by 20th-century high society portraiture.

Each Miu Miu Leathergoods Campaign image is digitally ‘painted’ by hand, echoing brushstrokes in hue and feeling, suspended between painting and photography, past and present. Still-life object studies, vivid color backdrops, and internal monologues create portraits of personality, presence, and perception—inside and out.

Iconic Matelassé
The Matelassé motif, first presented in the FW06 collection, expresses iconic, experimental craftsmanship, reinterpreting the Wander and Arcadie bags with new versions in nappa leather and suede.

Wander
The design of the Wander bag combines retro inspiration and contemporary contrasts, defining the allure of new seasonal versions.

Arcadie
Classic shades blend with more intense colors, enhancing the style of Arcadie bags: the essential shape and soft texture are perfectly expressed through the distinctive motif.