The House of Rémy Martin has unveiled an exceptional collaboration with internationally renowned contemporary artist Anish Kapoor: a limited-edition Rémy Martin XO decanter and an exclusive artwork.
As featured on Duty Free Hunter last month, the new decanter and artwork represent a unique visionary and sensorial exploration of colour, form, and space, reflecting Kapoor’s signature style in response to the essence of Rémy Martin XO. This collaboration celebrates the shared pursuit of excellence, embodying Rémy Martin’s rich heritage and Kapoor’s groundbreaking artistic vision.
A LONG-LASTING CONNECTION WITH THE HOUSE OF RÉMY MARTIN
The proposition of an artistic collaboration around the Rémy Martin XO decanter immediately struck a personal chord with Anish Kapoor. “There was a sense from the beginning of this project with Rémy Martin that it refers to my history,” he explained. “My father used to drink it when I was a boy in India, and I carried that with me.” A legacy that echoes with the House of Rémy Martin, born more than 300 years ago and whose savoir-faire and heritage has also been passed down from one generation to the next.
“Rémy Martin XO perfectly embodies the heritage and savoir-faire of the Maison,” noted Hecquet. “It is the ultimate expression of our terroir, offering an exceptionally smooth, full-bodied blend of eaux-de-vie from Grande and Petite Champagne that gradually releases a wealth of harmonious aromas. Its opulent radiance paired with the timeless design of its magnificent decanter has inspired Anish Kapoor, whose creation now becomes a part of our brand’s enduring legacy.”
RÉMY MARTIN XO x ANISH KAPOOR IN TRAVEL RETAIL
The travel retail channel will provide an exciting showcase for the Rémy Martin XO Anish Kapoor Limited Edition, which is being offered to selected retailer partners around the world, ensuring unparalleled visibility among discerning consumers – and further reinforcing the brand’s luxury status on the global stage.
The GTR roll-out is being supported by a series of high-profile, immersive activations that invite travellers to embark on a sensory journey into the universe of Rémy Martin XO, reimagined though the creativity of one of the world’s greatest living sculptors.
The activations begin this month at the West Kowloon High Speed Rail Link station, in partnership with Avolta, and in Hong Kong International Airport, in collaboration with China Duty Free Group. Further HPP activations will follow later this summer, in London Heathrow, Zayed International, and Paris Charles de Gaulle, among other locations.
Reflecting Kapoor’s artwork – and the new decanter design – the HPP activations feature a “Mirror Infinite Possibilities” theme, incorporating a three-step engagement concept conceived to immerse shoppers in Kapoor’s design journey. Through digital gamification, the “Reflecting Memories” activity invites shoppers to draw on memories associated with Rémy Martin, resulting in a cocktail recipe that is tailored to their recollections. The “Interlocking Lights and Colours” glorifier encourages travellers to observe the different shades of Rémy Martin XO eaux-de-vie as it interacts with light from different angles, radiating from the reimagined limited-edition decanter. The final step, “Mirroring Infinite Possibilities”, provides consumers with a concave mirror experience inspired by Kapoor’s iconic concave mirror installation. The journey concludes with experiential tastings and food pairings.
A LIMITED EDITION DECANTER MIRRORING INFINITE POSSIBILITIES
Kapoor has reimagined the iconic Rémy Martin XO decanter as a minimalist curve with a concave centre in glowing amber tones. He revisited the original glass mold to form a smooth front surface that fuses with the classic scooped design on the back to amplify its luminous effect, enhance its solar shape and reflect infinite possibilities. He explained: “I was working with the designers to make the decanter, relating to this liquid and how it functions, this liquid which I originally knew through my father and have picked up from my past over the years, so it’s become present and real. I toyed with it and decided on a much simpler design”.
Featuring a new copper bottle neck and stopper, this highly collectible limited-edition decanter unlocks an alternative Rémy Martin universe, like a magnetic portal to another world.
“It’s the nature of the relationship between Rémy Martin and Anish Kapoor that makes this collaboration truly exceptional, between two visionaries on a constant quest for excellence,” noted Rémy Martin Executive Director Amaury Vinclet.
“We feel privileged that the artist chose to work on this project because of a personal connection, a memory that shaped his idea of excellence. It radiates the energy of Rémy Martin XO, capturing reflections from the past and promises of new futures, unlocking a sensory space between place and time, art and savoir faire.”
AN EXCLUSIVE ARTPIECE INSPIRED BY ALL THE SHADES OF RÉMY MARTIN XO
Kapoor has created an artwork for the House of Rémy Martin that sits within his recent body of painted mirror works. The concave surface of the vast mirror immerses viewers in its dense yet ethereal tones inspired by all the shades of Rémy Martin XO eaux-de-vie – hundreds of hues, ranging from pale gold to dark amber, carefully blended, then patiently aged in French oak casks, browned by time in the darkness of our cellars. Kapoor said: “I began to think about a work that would sit alongside the Rémy Martin bottle. It has this radiant presence, it shows through. The colour is the most direct way of getting into it. I wanted to translate these reflections.”
As you move around the work, the colours change, endless rays of reflections come to light: “I had to search for this colour,” the artist explained, “because it’s a liquid and as the light changes, it changes – and the concave mirror captures its reflective qualities.” With this sculpture, Kapoor has created a physical presence to the opulence of Rémy Martin XO, a celebration of its flamboyant aromas, a symbol of the solar radiance of the XO decanter and an invitation to contemplate different realities.
For over 300 years, Rémy Martin has been synonymous with luxury and excellence. The Rémy Martin x Anish Kapoor limited edition, together with its associated programme of HPP activations, further underlines Rémy Cointreau Global Travel Retail’s vision of creating a memorable journey – and exceptional drinking experiences – for every travelling consumer.
