Loacker will present its new 466.5g Misto Bontà variety pack to travel retail partners and visitors at the upcoming TFWA World Exhibition in Cannes.
Featuring individually wrapped versions of Loacker’s most popular formats and flavours, this versatile new premium presentation has been developed to meet a wide range of traveller needs, from on-the-go snacking and self-consumption to multi-occasion gifting.
Perfect for sharing with family and friends, the new Misto Bontà assortment contains:
· 1 x Wafer Thins (37.5g) – Dark Chocolate
· 7 x Classic (45g each) – Napolitaner, Double Choc, Vanilla, Cremkakao, Alpine Milk, Cocoa & Milk, Peanut Butter
· 3 x Gardena (38g each) – Hazelnut, Coconut, Chocolate
With flavours to suit every palate and shopper profile, this variety pack has been designed to encourage both new and existing consumers to explore the diverse Loacker portfolio. Misto Bontà is presented in striking, sustainable, red packaging with a practical integrated carry handle that ensures strong on-shelf standout in the high-traffic travel retail environment.
Transparency, vision and responsibility
2025 has been a landmark year for Loacker, featuring multiple celebrations and new initiatives to mark the 100th anniversary of the South Tyrolean confectionery company. Importantly, Loacker has strengthened its commitment to sustainability by officially becoming a Benefit Corporation. The company has also released its first Impact Report, developed in partnership with InVento Innovation Lab – one of Italy’s first certified B Corps and a partner of B Lab Europe – which guided Loacker through the transition and helped define its long-term strategic sustainability goals.
“In addition to celebrating the first 100 years of history, 2025 represents a fundamental moment for the commitment to a responsible future,” commented Loacker Chairman of the Board of Directors Ulrich Zuenelli. “The transition to a Benefit Corporation reinforces our desire to act with transparency, vision and responsibility. We know that change requires collaboration and consistency: it is from here that we want to continue the path we have taken.”
Loacker’s integrated sustainability strategy is rooted in four core areas:
· Climate action, circularity and environmental protection
· Ethical sourcing and partnership with local communities
· Social responsibility for the wellbeing of employees
· Pleasure without remorse
Following a successful collaboration with the Bühler Group to develop the pioneering Optibake electric wafer kiln with zero direct emissions, Loacker is now focusing on more sustainable packaging solutions. A key initiative is its Flexible Printing Technology Development project, designed to facilitate printing directly onto packaging, thereby eliminating the need for adhesive labels, and significantly reducing waste.
Looking ahead to the next 100 years of success, Loacker is also investing in research and innovation with the development of a new R&D hub – the Loacker Technology Center. This facility will play a strategic role in supporting and enhancing the company’s core business activities across all areas.
