Charlotte Tilbury has officially tapped global sensation Celine Dion to front its 2025 holiday campaign. In disco-lit imagery shared on Wednesday, the 57-year-old singer is seen sandwiched between ribbon-wrapped presents on stage, perfume bottle in hand.
This campaign marks the debut of Charlotte Tilbury’s new Star Confidence Eau De Parfum, the latest scent in its Fragrance Collection of Emotions. The meaning of “star confidence” is also encapsulated here, honoring the irrevocable influence of both women with a special recording of Dion’s 2002 hit, “I’m Alive.”
Crafted by perfumer Juliette Karagueuzoglou, Star Confidence is a melting pot of warm florals, jasmine sambac absolute, davana oil and patchouli oil. The scent is designed to be mood-enhancing, evoking feelings of feminine prowess with blackcurrant absolute and base notes of oakmoss absolute. According to the brand, 84 percent of the formula is made from naturally derived ingredients, emitting an aroma that’s said to linger for up to 18 hours.
The rose-colored celestial casing is everywhere in this campaign, baring drawings of unicorns and magic keys on the front. Dion, with her blond bombshell waves, ditches her microphone for the glass potion bottle, holding it firmly to the sky. The imagery sees the Grammy Award-winning singer flash a smile on the set of “Planet Star Confidence,” with a makeup equally as dynamic as the backdrop.
Dion’s makeup aesthetic was brought to life using a list of Charlotte Tilbury products, including the brand’s limited-edition Hollywood Instant Look in a Palette in Pretty, Glowing Beauty. Other products, such as the Hollywood Instant Look in a Palette in Dreamy, Bronzed Beauty, the Airbrush Flawless Foundation, the limited-edition Big Lip Plumpgasm in Strawberry Chocolate and the Lip Cheat Lip Liner in Icon Baby were used.
“Darlings, I’m THRILLED to reveal the LEGENDARY + ICONIC @celinedion as the STAR of my NEW! HOLIDAY CAMPAIGN! 🤩💖💫 This year is all about STAR CONFIDENCE – and who better to embody it?! ✨💫
Céline is the definition of an INTERNATIONAL ICON – her story of perseverance, authenticity + self-belief inspires us all! 💘⭐️
For this magical launch moment, Céline joined me on Planet Star Confidence for an EXCLUSIVE remix of “I’m Alive” – and how SENSATIONAL is her look by @SofiaTilbury?! 🤩 Unleash your INNER STAR CONFIDENCE NOW! with my NEW! Magic Gifting Universe – packed with TRINKETS, TREATS + TREASURES for everyone, everywhere!” Charlotte Tilbury
