Coty Travel Retail has unveiled the Chloé Bouquiniste pop-up concept, a captivating new retail experience inspired by the iconic Parisian bookstalls that line the Seine River. This immersive activation celebrates Chloé’s timeless elegance and Parisian heritage, bringing a touch of Paris to key travel hubs in the Asia-Pacific region and inviting travellers to discover the complete Chloé fragrance library, from the classic Signature collection to the iconic, ultra-premium Atelier des Fleurs line.
The concept launched in October at Heinemann’s duty-free store in Sydney International Airport and in November at the Terminal 1 Departures Central store in Kansai International Airport in Osaka, Japan, operated by Kansai Airports Retail & Services.
Drawing inspiration from the bouquinistes, the open-air booksellers who line the UNESCO World Heritage banks of the River Seine, the Chloé Bouquiniste pop-up captures their vintage, literary charm, creativity, and cultural soul of the Parisian Left Bank. The experience celebrates the ‘art de vivre’ – the Parisian art of living – through an elegant and sensory fragrance journey that blends heritage and modern femininity.
Every detail of the Chloé Bouquiniste pop-up was crafted to engage travelers in meaningful and memorable way. The design evokes the atmosphere of a Paris riverside scene, with floral crates and bouquets, warm natural tones, and sophisticated decorative touches reminiscent of Chloé’s effortless style. Guests are invited to take home elegantly designed Chloé postcards inspired by the brand’s fragrances, which double as bookmarks, a subtle nod to the world of the bouquinistes. The photogenic setting lets travelers capture their own Parisian moment and easily share it on social media.
Mette Engell, Senior Vice President, Coty Global Travel Retail, said: “Travel retail continues to be one of Coty’s most powerful stages for innovation and brand expression. With Chloé Bouquiniste, we are bringing the spirit of Paris to travelers across Asia-Pacifc in a way that feels warm, authentic, and inspiring. This activation celebrates Chloé’s timeless elegance and modern femininity, transforming fragrance discovery into a truly engaging and memorable experience.”
