“MAC has always made space for people like me; since day one, they’ve embraced art, queerness, drag and self-expression,” says NEW MAC Global Brand Ambassador Chappell Roan. Today, they’re thrilled to announce your favourite artist’s favourite artist as the new face of MAC.
“HOLY SH*T, I’M A M·A·C GIRL!” Chappell Roan first uttered back in middle school, when she got her hands on her very first M·A·C Lipglass.
Safe to say, today marks a full-circle moment as we announce your favourite artist’s favourite artist as the newest M·A·C Global Brand Ambassador.
The award-winning singer-songwriter has made waves for her rule-breaking musical anthems and for her bold, head-turning beauty personas, which she’s excited to showcase – even more of – in full M·A·C glam. “M·A·C has always made space for people like me; since day one they’ve embraced art, queerness, drag and self-expression,” shares Chappell Roan.
Makeup Artist Andrew Dahling collaborates with Chappell to pull references, watch drag shows and sketch ideas to bring the singer’s bold looks to life. “It’s about developing these characters through artistry,” says Chappell. She transforms from Kayleigh to Chappell through playful, experimental looks, harnessing the power of makeup as a tool for unapologetic self-expression since her teenage years. “Growing up in the Midwest, I was always told to tone it down, but that energy is what made me who I am. I want people to feel like they can take up space and express themselves however they want – that your “too much” is your magic – and that’s been in M·A·C’s DNA from the beginning.”
Stay tuned for all the M·A·C x Chappell Roan magic we’ve got in the works… and in the meantime, get everything you need to achieve her iconic announcement look.
