L’Oréal Travel Retail APAC, in partnership with The Shilla Duty Free Group Korea, proudly unveiled the Prada Banana Balm Outpost at Incheon International Airport Terminal 2 East. The vibrant activation marked the launch of the new Prada Banana Balm, an innovative and playful addition to Prada Beauty’s key balm pillar, brought to life through immersive experiences designed to engage and delight travellers.
Designed as more than a retail space, the Prada Banana Balm Outpost invited travellers to discover the product’s fun, fashion-forward spirit through a series of interactive touchpoints that blended beauty, creativity, and entertainment.
Highlights of the Prada Banana Balm Outpost:
- Launch of the new Prada Banana Balm, introducing a fresh and innovative twist to Prada Beauty’s core balm range
- Complimentary banana jellies and banana-printed pouches
- Personalised engraving services for lipsticks, elevating gifting and souvenir appeal
- Flash makeup services, offering quick consultations and product discovery
- Live makeup shows held across three weekends, with the opening weekend fronted by renowned celebrity makeup artist – Lee Sangeun (@makeup_maker)
- Photobooth experience with magnet output, inspired by the tradition of collecting travel magnets as souvenirs, transforming each visit into a lasting keepsake
Elevating the Travel Retail Experience
This collaboration between L’Oréal Travel Retail APAC and The Shilla Duty Free Korea reflected a shared commitment to redefining beauty in travel retail. Through immersive activations, experiential services, and creative storytelling, the Prada Banana Balm Outpost transformed a moment at the airport into an engaging and joyful discovery, capturing the spirit of Prada Beauty in a way that resonated with modern global travellers.
“We are thrilled to unveil the Prada Banana Balm Pop-up, an unmissable visual statement that perfectly encapsulates the innovative spirit of Prada Beauty” said Marin Vialle, General Manager of Prada Beauty Travel Retail APAC. “This bold pop-up celebrates the launch of our new Prada Banana Balm, bringing travellers through an unexpected activation with exclusive experiences such as photobooth magnet keepsakes and captivating live makeup shows. Together with The Shilla Duty Free Korea, we continue to go beyond mere product discovery to redefine the traveller experience.”
The Prada Banana Balm Outpost was located at Incheon International Airport Terminal 2 East.
