Mondelēz World Travel Retail (WTR) has introduced the travel retail exclusive Toblerone Crispy Caramel 340g, a tempting new addition to its iconic Toblerone portfolio. The product is rolling out globally across travel retail and will be available exclusively in the channel for six months.
Toblerone Crispy Caramel combines premium Swiss milk chocolate with crispy caramel pieces, delivering a distinctive texture profile that is unique to the range. Notably, the recipe introduces a distinct taste profile, presenting a strong opportunity for Toblerone to diversify its assortment. Made in Switzerland and presented in travel retail exclusive packaging, the 340g format offers travel retail shoppers the opportunity to buy a special, first-of-a-kind flavour for Toblerone.
A highly desired flavor combination, chocolate and caramel is the second best-selling flavor in domestic markets and third most popular in global travel retail. This new launch is designed to generate excitement in-store, encourage purchase, and attract both loyal Toblerone fans and new consumers seeking distinctive options for self-indulgence or a thoughtful gift to take home for loved ones. Research shows that 45% of purchases are motivated by innovative products that feel exclusive or distinctly different from what is typically available, meaning exclusivity continues to shape shopper behavior and is a key purchasing driver in travel retail.
The launch of this exciting innovation supports the company’s Destination: Value vision, which calls for a reimagining of duty free as a channel where “the journey is the reward”. The focus remains on creating offerings that resonate with travelers and deliver value.
