Ukiyo Japanese Gin has partnered with Gebr Heinemann to increase its presence in duty-free.
Ukiyo’s three gins – Tokyo Dry, Blossom and Yuzu – will be available through Heinemann’s airport retail and distribution channels from April.
Ukiyo Gins have an unique rice spirit base, traditional gin botanicals, Japanese flavour influences, and a premium yet accessible price point.
The brand’s portfolio has been designed with activation in mind, with plans to use its distinctive Japanese aesthetic and flavour stories for immersive pop-ups, tasting bars, and seasonal showcases.
For Kirker Greer Spirits, global travel retail serves as a showcase for Ukiyo, positively impacting domestic on- and off-trade markets and enhancing long-term international distribution discussions.
Manuel Schilling, head of buying spirits at Gebr Heinemann, commented: “By listing Ukiyo Japanese Gins, we have the opportunity to lead the premium Japanese gin segment in travel retail.
“The brand combines authentic provenance, striking design, and activation-ready appeal, making it highly relevant for discerning international travellers seeking premium gifting and contemporary flavour experiences.”
Kirker Greer Spirits’ expansion in GTR is part of a larger strategy to enhance international distribution and visibility for its premium portfolio, which includes Ukiyo Japanese Spirits, Born Irish Whiskey, Jawbox Gin, and Kirker Irish Whiskeys.
