Venchi, the Italian chocolate company founded in 1878, unveils its refreshed Travel Retail Collection 2026/2027, introducing a renewed visual identity and a more curated expression of the brand exclusively for global travel retail.
The collection will be available in Travel Retail Europe from May, ahead of a global rollout later this year, and will be showcased at the TFWA Asia Pacific Exhibition & Conference in Singapore, marking an important evolution of Venchi’s travel retail exclusive offer.
For more than 145 years, Venchi has been crafting chocolate rooted in Italian heritage, creativity, and the joy of sharing. The new Travel Retail Collection builds on that legacy with a modern perspective, bringing together signature recipes, a refreshed visual language, and a refined selection designed to offer travelers a memorable moment of authentic indulgence.
A Renewed Visual Identity
Inspired by the lush abundance of nature, the collection introduces a completely refreshed look and feel. Vibrant colours, floral patterns, and a contemporary design language come together to create packaging that is eye-catching, premium, and immediately engaging.
Each colour world has been carefully developed to guide travellers through the range, while the clearer visual structure enhances recognition and ease of navigation. The result is packaging that feels both visually striking and highly giftable, balancing shelf impact with elegance and clarity.
Curated Exclusively for Travel Retail
At the heart of the new collection is a thoughtful curation of Venchi’s most loved chocolate expressions, presented in formats that elevate both discovery and gifting. The Travel Retail Exclusive Pistachio Gift Box brings together three pistachio-led creations in a dedicated single-flavour format, celebrating one of Venchi’s most iconic ingredients with a rich, creamy profile and a distinctly indulgent finish.
The Maxi Book Assorted Gift Box brings a different kind of delight, designed as an elegant book-inspired gift box that opens to reveal individually wrapped chocolates, turning each selection into a moment of discovery. The assortment brings together some of Venchi’s most iconic Chocoviar and Cremino creations, curated to offer a journey through contrasting textures, cocoa profiles, and flavour notes.
Designed with Intent
Venchi has taken a deliberate approach to the collection. Single-flavour collections offer immediate clarity and confidence, while assorted formats create room for exploration and sharing. Recognizable favourites anchor the range, and the renewed identity gives the assortment a more cohesive and elevated presence.
The result is a travel retail proposition that feels purposeful, premium, and aligned with the way Venchi presents itself to travellers: refined, generous, and unmistakably Italian.
Sara Schiavon, Head of Wholesale EMEA, commented, “Traveller appetite for high-quality, authentic chocolate on-the-go remains insatiable. Today’s travelling consumers are seeking artisanal snacking, indulgence, and gifting options and Venchi is well-placed to meet these growing needs. The launch of the new Venchi Travel Retail Collection reflects both the strength of the momentum in our business and our ongoing investment in travel retail. In the collection, we have curated a distinctive offer that strengthens our brand presence, elevates the shopping experience, and speaks to the way travellers discover and gift premium chocolate today.”
A Passport to Authentic Taste
Across the collection, Venchi continues to champion quality, authenticity, and ingredient-led craftsmanship. Deep, expressive dark chocolate, creamy pistachio reminiscent of sun-soaked groves, and smooth recipes enriched with hazelnuts come together in a vibrant assortment that celebrates true taste and the joy of sharing.
As with all Venchi chocolate creations, the collection is gluten-free and crafted without artificial additives or palm oil. From classic recipes to an extensive plant-based selection, only natural ingredients are used to deliver a clean, authentic, and inclusive chocolate experience.
Global Rollout and TFWA APAC Showcase
The Travel Retail Collection 2026/2027 will roll out globally with staggered launches throughout the year, supported by activations across key travel retail locations. Venchi will showcase the collection at the TFWA Asia Pacific Exhibition & Conference in Singapore, marking its fourth year at the event.
