Just in time for the opening of Terminal 3, Longchamp announces the launch of its second boutique at Frankfurt Airport, following a brief appearance at Hamburg’s Alsterhaus. Having operated a successful boutique in Terminal 1B for five years, the French premium brand is expanding its presence at Germany’s largest airport.
The retail space in the central airside marketplace of the new Terminal 3 spans 73 square metres. Longchamp offers a wide selection of handbags, accessories, small leather goods, and sunglasses.
The boutique has been created in line with Longchamp’s new ‘RISE’ store concept, inspired by the aesthetics of a classic Parisian apartment.
The store design aims to create a warm, inviting ambience while conveying Longchamp’s core brand values- authenticity, integrity, energy, and optimism.
Just as a home reflects the preferences, experiences, and personality of its inhabitants, the RISE design concept embodies the company’s tradition and savoir-faire, together with its energy and optimism.
A defining feature of the RISE concept is the nuanced design of distinct zones, each creating its own mood. An inviting ‘Welcome Table’ greets visitors at the entrance, while a lounge with two armchairs is designed to encourage visitors to linger.
Longchamp was founded in 1948 and, originally specialising in leather cases for pipes, has developed into a label for travel accessories, handbags, ready-to-wear, eyewear, and shoes with international appeal. The house has been run by the Cassegrain family for four generations.
Creative director Sophie Delafontaine continues to evolve the brand’s heritage and DNA of French elegance with a modern twist. The style remains characterised by joie de vivre and appeals to a modern, cosmopolitan clientele. Today, the brand is present in more than 400 boutiques across 80 countries.
